Why this industry

Why tier 3 and 4 towns are attractive market?

Growing income, disposable incomes

Most income earners in 3 and 4 are below 5 lakh per annum and which is under tax free slab hance have high disposable income

Increasing brand awareness

The rapid growth of e-commerce and display of some content across the country is helping customers in Tier 3 and 4 to keep pace in fashion with their counterparts in metros

High Fashion aspiration

Involvement of media, rising of awareness and availability of information, people are getting more aspirational in fashion choices, PE-RED model help them meet their perfect choice.

High population equipped with smartphone

Census 2011 says that about 69.8 percent of the country’s population lives in the rural area, which certainly explain the kind of impact it has on the Indian economy

Low real estate cost, adds to profitability

Real estates costs in these markets are more than 50% lower than those in metro cities and top level tr1 cities, which makes this business very profitable

Broad product range and value for money

A broad lineup of products as well as customized product at a value for money price range to suit their needs and their local life preference